Radio Promotion

Since 1996 The Planetary Group has specialized in helping bands and musicians get radio airplay around the country. Depending on your own goals, we can develop a targeted radio campaign with either a national or regional focus. We develop a campaign that targets the most appropriate outlets for your release. We solicit these stations for airplay and feedback for your release in addition to setting up radio interviews in your touring markets wherever possible.

How does it work?

First we need to listen to your release in order to determine if it’s something we can work with to the formats we target. Send a copy of your release to our office. After reviewing your music, we will contact you regarding our recommendations for promotion.

Why would I need promotion?

As unfortunate as it is, radio airplay is not a God-given right even for a great record. Radio stations receive hundreds of CD’s every month with few of them ever getting heard by the programmers, let alone getting any airplay. We actively solicit radio for airplay and feedback saving you the time and toil. Radio campaigns usually run 6-8 weeks. Feedback from radio is provided to you in detailed weekly reports that are pulled from our website.

What type of stations do you promote to?

We target college radio, AAA, non-commercial and commercial-specialty shows. These radio formats encompass a wide range of musical genres ranging from esoteric indie rock and singer-songwriter pop to boomin’ turntablist hip-hop and slinky electronic music. We are adept at taking music of nearly every musical stripe to radio.

Who have you worked with?

We’ve worked with labels, majors and independents, management firms and unsigned artists alike. Our client roster can be found under “ARTISTS” in the radio section.

What do I/we need to start?

You’ll need a promotional allotment of CD’s to service to radio stations. This can range in number from 100 to 150 for regional campaigns to 300+ for a full on national campaign. A bio would help provide some background for stations.

We are setting up tour dates, what can you do for me/us?

Our tour support promotion can provide the necessary groundwork that would ensure advance exposure in your pending tour markets.

What’s the cost?

Our rate varies according to the scope and type of campaign we execute. Consider what you have already spent for recording, packaging and ancillary cost and carry that through to promotion.

How do I get music to you?

Send your CD, a bio (if available) and cover letter to:
Adam Lewis
The Planetary Group
P.O. Box #52116
Boston, MA 02205
Please include your contact information, including a phone number and allow 4-7 business days for a reply.

We don’t have a CD yet, but will soon.
What can you do for us now?

Being a full service, artist development company we also provide Web Design services at competitive rates. For those services, Kyle Conkright is your man: kyle@planetarygroup.com